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Roger Von Oech

A Whack on the Side of the Head: How You Can Be More Creative

In 'A Whack on the Side of the Head: How You Can Be More Creative', Roger Von Oech explores the concept of creativity and how it can be fostered and encouraged in individuals and organizations. First published in 1983, the book remains a classic in the field of creativity and innovation. Von Oech argues that everyone has the potential to be creative, but that societal and self-imposed limitations often stifle this ability. He introduces the reader to the "Whack Pack," a set of cards that pose challenging questions and scenarios designed to break through these limitations and stimulate creative thinking. The book is filled with engaging anecdotes, real-world examples, and actionable tips that make it an accessible and practical guide for anyone looking to increase their creative output. One of the key themes of the book is the idea of the "mental blockbuster" - the assumptions and beliefs that prevent us from seeing things in a new light. Von Oech encourages readers to identify and challenge their own mental blockbusters, and provides strategies for overcoming them. He also emphasizes the importance of play and experimentation in the creative process, and provides tips for creating a supportive environment that fosters creativity. Throughout the book, Von Oech emphasizes the importance of creativity in all aspects of life, from business and innovation to personal growth and fulfillment. He argues that creativity is not just a talent reserved for a select few, but a skill that can be developed and honed by anyone. In 'A Whack on the Side of the Head', Roger Von Oech provides a fresh and engaging perspective on creativity and innovation. Filled with practical tips, real-world examples, and thought-provoking exercises, the book is an essential read for anyone looking to unleash their creative potential and make a positive impact in the world...